Friday, 7 September 2007

Wall Street Journal Shuffles Ad Team

Associated Press 09.07.07, 1:06 PM ET
NEW YORK -
Dow Jones & Co. said Friday it is combining the online and print advertising departments at its flagship publication, The Wall Street Journal, so advertisers can buy ads which show up across the company's distribution platforms.

The move combines the ad staffs of The Wall Street Journal and its digital network, which includes WSJ.com, MarketWatch.com, Barron's Online and AllThingsD.com. International sales and marketing employees will also be part of the restructuring.

Dow Jones, which recently agreed to be bought by Rupert Murdoch's News Corp., did not say whether there would be job cuts associated with the reorganization.
Dow Jones shares fell 7 cents to $59.08 in afternoon trading.
Source : http://www.forbes.com/feeds/ap/2007/09/07/ap4093952.html

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