Reorganization Combines Print and Online Sales and Marketing, Globally
September 07, 2007: 10:00 AM EST
NEW YORK, Sept. 7, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal today announced a reorganization of its advertising sales department, creating the leading integrated sales and marketing team in business media.
The reorganization is designed to help advertisers reach the global audience of 19 million readers and users of The Wall Street Journal and The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barron's Online and AllThingsD.com.
"This reorganization is a response to the increasing requests by our advertisers for integrated solutions across all media," said L. Gordon Crovitz, executive vice president, Dow Jones & Company, and publisher, The Wall Street Journal. "As consumers now access business and financial news across print, online and other media, advertisers rightly expect the Journal franchise to lead the industry in delivering highly effective integrated opportunities, reaching the world's most engaged and affluent audience."
This reorganization best positions the Journal to develop new programs, products and initiatives that incorporate the full Journal franchise. This new structure will help Journal advertising executives identify opportunities to leverage the success of print to drive digital growth, as well as opportunities to leverage the Journal's digital success to drive business into the Journal's print products.
"When advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products," said Michael F. Rooney, chief revenue officer for Dow Jones & Company. "With our new advertising sales structure, we expect to fully serve our clients' needs by capitalizing on our strengths across multiple platforms. Our new structure allows advertisers to work with us in either traditional or integrated ways."
All sales executives will retain expertise in specific media -- print or online -- while sales managers will take on responsibilities for integrated sales. The integration combines the print Journal, The Wall Street Journal Digital Network including WSJ.com, MarketWatch.com and Barron's Online and AllThingsD.com and the international sales and marketing staffs into a single global operation. The marketing and business development department continues the Journal's strong category expertise to benefit advertisers.
Mr. Rooney joined the company in May as the first chief revenue officer for Dow Jones, for the first time combining responsibilities for global print, online and integrated sales and marketing.
Leading our integrated sales efforts for the Journal franchise and reporting to Mr. Rooney include: -- Joe Gallagher, 43, vice president, New York and Southeast
Multi-Media Sales. Previously, Mr. Gallagher was the national
sales director for The Wall Street Journal Digital Network.
-- Brian Quinn, 46, vice president, sales, The Wall Street Journal
Digital Network. Brian will continue to oversee the sales efforts
for WSJDN and his expertise and success will help ensure that the
Journal remains strongly focused on digital growth, even as the
Journal integrates its businesses.
-- Don Reis, 52, vice president, Western Region Multi-Media Sales.
Mr. Reis joined the Journal in July from ESPN, where he was vice
president of Multi-Media sales.
-- Reggie Riley, 39, vice president, Central Region Multi-Media
Sales, covering Chicago, Dallas and Minneapolis. Previously, Mr.
Riley was the director of Midwest Advertising Sales for The Wall
Street Journal Digital Network.
-- Jessica Sibley, 38, vice president, New York and New England
Multi-Media Sales. Previously, Mrs. Sibley was vice president of
Financial Advertising and Agency relations at The Wall Street
Journal.
Also reporting into Mr. Rooney are the following executives: -- Jon Housman, 39, vice president, Classified Ventures
-- Robert Valeiko, 46, vice president, Advertising Services
-- David Wachtel, 44, vice president, Marketing and Business
Development
-- Lee Weinberg, 35, vice president, Strategy and Operations
"The success of Dow Jones Integrated Solutions (DJIS) has helped move us in this cross-media direction," Mr. Rooney added. "Going forward, we want innovative ideas to be a part of the DNA of each team. Thus, the DJIS organization is being rolled into the overall sales and marketing function as part of this reorganization."
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
